There's quite a buzz about the Micellular Waters retailed these days.
Funny, because we successfully retailed a product for about a decade in the spa, called Osmo-Pure from Paris. It was a micellular water, or water-based facial cleanser. We sold it for simple cleansing, makeup removal and refreshment, while traveling or at the gym. That was then....
Guess it took a cosmetic giant (you know who they are) to get behind it (the concept) to get it front and center, but never you mind...it's hugely successful.
So, I decided to look into the formulations out there and was not too surprised to see that what's being sold is primarily water laced with synthetic silicones (Cyclopentasitoxins), paraffin from petroleum (Isohexadecane), table salt(!), surfactant or solvent by the name of Hexylene Glycol (currently suspected of creating toxic dermatitis), stabilizer (Disodium EDTA), a glucose based surfactant (Decyl glucoside) and a disinfectant called Polyamino Propyl Biguanide which Denmark has banned in personal care products.
In short, cheap, potentially toxic, but effective ingredients to remove makeup and grime without the aid of water.
The most popular one sells for $8.99. 13.5 oz.
Now, let's use some CommonScents, shall we?
If you have 5 minutes, a clean glass bowl and a plastic whisk, you can create your own ORGANIC Micellular Water at the cost of $9.50 for 15.5 oz (on average)